PolarCaps is an Australia-based digital marketing company offering a wide range of SEO solutions, paid advertising (Google Ads), and social media advertising campaigns.

The PolarCaps team is a group of dynamic and highly experienced professionals who specialise in building websites that are ready for success and ensure positive returns from customers’ online presence.

At PolarCaps, we only believe in playing to win.

We are an Australian SEO and Google Ads agency based in Rhodes, NSW. And we know how to help you get more clients and better results. Our SEO, Pay Per Click, and Google Ads services are designed to help Australian businesses like yours do two things: grow and prosper.

We have demonstrated, repeatable, and measurable results in a variety of industries.

In short, we know exactly how to get you more customers and help you grow your business.

You get full transparency and full access to your account, there will be no scams or unpleasant surprises.

Our job is to keep it simple for you and our prices are clear.

When it comes to powerful marketing techniques for local businesses that target the area around them, a Google Business Listing (now Google Business Profile) might be the answer you’re looking for.

More people than ever are turning to Google and other search engines to find businesses and services in their area. The key to making this work for you is making sure your business is featured on maps and other related searches as part of your digital marketing strategy.

Even if your company targets older demographics who may not be tech savvy, it’s often your kids who complete the research and make the reservation on behalf of their parents. What is the probability that they open a book with yellow pages before looking at their phone?

Boosting Your Brand Message CREATE YOUR NEIGHBORHOOD

According to Search Engine Journal, 93% of online experiences begin with a search engine. So, start by combining a mix of paid and SEO techniques to earn more earned media and convert more. Here are the tools we use to apply best practises to:

Google Ads

Be the first in line when customers search Google for a product or service solution that you can provide by paying for tangible results such as website clicks and realised sales.Organic search provides 5.66% more opportunities than paid search. (New Media Campaigns)

Facebook ads

Set clear goals to achieve your advertising objective and grow your brand presence through a dominant platform with more than 1.6 billion users. There are over 15,000,000 monthly active Australian users on Facebook, providing you with finite performance tracking and easy-to-read reports.

Bing Ads by Microsoft

Connect with relevant audiences and create personalised experiences to engage and convert your customers at the right time.

LinkedIn Advertising

Guide your audience through each stage of exposure, consideration, and conversion using strategic goal-based advertising, while targeting unique audiences by industry, function, and more.

SEM campaign configuration and management

Maintain and optimise your SEM strategy to discover motivated buyers and drive higher conversion opportunities by combining different ad networks to maximise your ROI.

How else can we put you in the spotlight?

Remarketing

Give your audience a second chance to increase sales, convert, and retain them.

Optimization of SEM campaigns

Customize your ad campaign to get the most out of your ad spend.

Content optimization (on-page)

Optimize your website content to attract and convert more.

On-page optimization (technical)

Optimize the technical features of your website to make it a powerful conversion engine.

Blog Optimization

Make sure your blogs are the ultimate destination for users looking for educational content in your niche.

Keyword research and optimization

Finding the keywords, your website needs to be front and centre with your target audience.

SEO research and analysis

Discover the information your target audience is looking for and position yourself as the solution.

Research and SEM Analysis

Learn how to achieve positive ROI through new ad campaigns and audience strategies.

The Most Popular SEO and PPC Services

Advice on SEO and PPC Paid Search

We develop a successful SEO + Paid Search strategy, Keyword Planner, specific to your business, to help you stand out from the crowd and set yourself apart.

Technical audit

Our technical audit excludes any risk. From a paid search perspective, we optimise your campaign to get results for you.

Content Marketing

We work with our clients to create effective content strategies. With over 11 years of expert experience and top SERP positions, we know exactly what it takes.

Digital Strategy

Our digital marketing experts look at all aspects of your requirements, SMB marketing and market analysis, and make sure it happens, with proven results for growing your business.

Keyword Research

We diligently research all keywords relevant to our client's business, which will result in conversion, keyword planning, and capturing valuable long and short-tail results.

PPC SEO Reports and Analysis

We carefully study data from Google Analytics and Market Analysis and create comprehensive reports.

Why Choose You?

SEO + PPC Campaigns

Our team of experts will conduct highly targeted search engine optimization and Google Ads PPC research to identify actively paying customers for your business.

Google Adwords + SEO Firm

We focus on the power of Google and target customers who are in “search mode” for your product or service.

The conversion rates for this traffic are significantly higher than any other channel for your business.

Search Traffic and Google Analytics

Our primary focus is not only on ads and rankings but also on overall search traffic and intent, across a wide variety of keywords.

We effectively drive active new customers for you, directly to your business. Pretty cool, right?